Virginia Highland Porchfest is a beloved neighborhood music festival where front porches transform into stages and streets fill with music lovers. In 2025, I led the creative direction and developed the 5th year anniversary brand identity that captured the neighborhood’s warm, historic, and creative energy. I designed both digital and physical assets — from pre-festival buzz to day-of visuals and way-finding.
The result? A record-breaking year for attendance and social media engagement.
Event Photography by Sarah Carpenter
WHAT I DELIVERED
Brand Identity Development
Created a bold, music-inspired visual identity that reflected Virginia Highland’s vibrant community spirit. Worked with the district brand identity while developing new typography and graphic elements for consistent application across all touchpoints.
Way-finding &
Day-Of Signage
Produced clear and colorful directional signage, activation banners, and sponsor boards to guide attendees and create a unified festival atmosphere.
Printed & Digital Promotional Design
Designed a suite of promotional assets to generate buzz — including social media campaigns, digital flyers, performer announcements, and printed lightpole banners seen throughout the neighborhood.
Activation Development: Rock & Relay + Kids Corner
Designed individual branding and layouts for special festival activations, ensuring each had its own personality while still tying into the overall Porchfest identity.
Volunteer & Participant Merchandise Design
Created custom T-shirts for festival volunteers, helping them stand out and feel part of the event team. Designed Rock n' Relay race bibs and superlative certificates.
Sponsor Visibility & Engagement
Developed branded sponsor displays and recognition materials to maximize visibility, boost partner pride, and integrate sponsor presence seamlessly into the event’s visual experience.
BUILDING HYPE ON SOCIAL
This "Official Band List" social media post was shared over 2,500 times in the weeks leading up to the event. This one carousel showcases the 100 bands that were a part of Porchfest, highlighting the headliners first.
This "Guide to Porchfest" social media post went live just days before the event, providing all the info needed for our guests to experience the festival to the fullest! This comprehensive guide was shared over 600 times.
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Event graphics were optimized for additional platforms such as Facebook, newsletters, and digital articles. Combined, these event graphics were shared over 6,500 times on social media.
