VAHI Farmers Market

2025

Virginia Highland is one of Atlanta’s most recognizable historic neighborhoods. When they launched a new farmers market in 2024, the branding needed to respect that history without feeling drab, dusty, or dated. I handled the design across both digital and physical touchpoints to keep their second year of markets true-to-brand while keeping up with their fast-growing attendance.

Because the community is so connected, the design had to scale—it needed to look great as a small Instagram story and be easily readable on a lawn sign from a block away. I leaned into a look that felt organic and approachable to match the local "front porch" culture.