5th Annual Porchfest
Client:
Virginia Highland District Association
Year:
2025
Virginia Highland Porchfest is a massive neighborhood activation that transforms residential front porches into stages for over 100 local bands. With over 70,000 attendees, the goal was to develop a bold, music-inspired visual identity that captured the neighborhood's historic energy while solving the complex logistical challenges of a multi-site festival.
By revitalizing the festival's identity for its 5th anniversary, I created a unified "look and feel" that anchored the event’s 40,000 visitors in the Virginia Highland brand. This project demonstrates the value of Information Architecture—turning a chaotic 100-band lineup and 50-porch map into a streamlined, sharable, and professional (yet inviting) branded event experience.
Event Photography By Sarah Carpenter
