As my inaugural project with the Historic Oakland Foundation, I was tasked with designing the 2025 Annual Report. This flagship publication showcases the foundation’s impact, community reach, and financial stewardship over the past year.
Working with the foundational visual identity established by Son&Sons, I translated the brand framework into an engaging, multi-page print publication that balances historical reverence with contemporary, high-impact graphic design.
First Place (Gold) Winner: 2026 Southeastern Museums Conference (SEMC) Publications Competition —
The Challenge & Strategy
Honoring the Brand System:
Extracted and expanded upon key design elements from the existing Son&Sons visual identity, maintaining brand integrity while bringing fresh energy to the layout.
Strategic Editorial Design:
Applied dynamic typographic hierarchy, balanced grid layouts, and intentional whitespace to elevate scannability and reader engagement.
Impact-Driven Storytelling:
Paired compelling imagery with clean data visualization to highlight key community achievements and historical preservation efforts.
An annual report needs to do more than present data: it must tell a cohesive story. The primary objective was to transform complex metrics, donor recognition, and year-long milestones into a clear, visually immersive narrative that resonates with stakeholders, donors, and the broader community.
What I Delivered
Publication Design
& Layout:
Full end-to-end editorial design, print management, and visual sequencing for the multi-page annual report.
Data Visualization
& Graphics:
Custom infographics, financial breakdown charts, and impact metrics designed for clarity and aesthetic appeal.
Brand Strategy
& Execution:
Strategic application and expansion of the Historic Oakland Foundation visual identity system across editorial print media.
National Recognition
The publication was awarded First Place (Gold) by the 2026 Southeastern Museums Conference (SEMC) Publications Competition jury, recognizing excellence in design, strategic execution, and visual storytelling across museum and cultural publications in the region.